The Company
ALTURA is a popular brand of CEAT Limited, one of India's leading tyre manufacturers.
Established in 1958, CEAT is an part of RPG Enterprises, among the top 5 business houses in India, with a group turnover of USD 3 billion.
CEAT's turnover for the year 2011–12 stands at USD 1 Billion. CEAT's export business had a robust performance with a turnover of USD 227 million.
Overview
We at CEAT are committed to be customer centric by consistently delivering excellent products and services at competitive prices.
It will be our endeavor to continually improve all business processes and ensure conformity to the established quality systems. We intend to accomplish this through constantly upgrading skills of our employees.
Company Profile
manufacturing facilities
Directly employing 6000 people across 5 plants (3 in India and 2 in Sri Lanka) CEAT has a wide range of tyres for all user segments.
Its range comprises of tyre for commercial segments like Trucks, Buses, Light Commercial Vehicles as well as Passenger Cars, SUVs and Two & Three Wheeler tyres for domestic use- radial & cross ply.
In the Speciality segment CEAT manufactures Farm, Mining & Earthmover, Industrial & Construction Equipment tyres and other special application Off the Road tyres.
technology
Major commitment to Research and Development enables CEAT to remain at the technical forefront of the tyre industry.
The company is also equipped with State-of-the-Art Research, Design and in-house testing facilities, which has helped the company in developing tyres of the highest quality. With 53 years of expertise, in tyre technology,today the tyres made in ALTURA brand moves the world.
quality systems and certifications
CEAT, an ISO 9001 certified company since 1994, is the first tyre company in India to be certified with the highest and most stringent quality certification ISO / TS 16949 : 2002 (QS 9000) from TUV.
The tyres manufactured in ALTURA Brand  are DOT, ECE , INMETRO,SNI,SASO,Soncap certified.
market
CEAT enjoys a major market share in India where tyres are exposed to extreme operating conditions. In India CEAT is the largest supplier to OEMs particularly in SUV, LCV, Truck and Tractor segment.
CEAT has been exporting tyres since 1964, which has helped it in getting firm foothold in the export market. Today CEAT tyres are put to service in more than 115 countries across the globe.
AIRIA and CAPEXIL have recognized CEAT's efforts with awards for 10 consecutive years for outstanding export performance.